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Marketing strategies on social media are one of the most popular small business searches made. This makes sense though as never before have business owners had so much power, and we owe it all to the internet and social media.
That’s why on today’s episode I’m going to go over 5 tips for marketing your business on social media.
Tip #1: Know your target market
The most important tip in regards to social media is to know your target market. This is so you don’t wind up wasting all your time, energy, and resources on a social media channel where none of your customers are active.
Tip #2: Give more than you think you should
Social media can absolutely increase your sales, but you need to do it carefully and strategically. The key to building a thriving and profitable community for your business on social media is to give, give, give, and then give some more.
Tip #3: Design matters
Design matters. Plain and simple. Ugly and amateur designs, bad header and profile images, and cheap graphics all work together to slowly destroy your brand and make your business look like it just doesn’t care, and above all, you want to look like you care.
Tip #4: Say it with video
Video has quickly become the number 1 content choice for consumers online. With 78% of people watching videos online every week, it’s a great way to connect with your customers and 52% of marketers name video as the type of content with the highest return on investment.
Advanced Ninja Marketing Tip #5: Use Retargeting
My final social media marketing tip today is slightly more advanced, but it unlocks a whole new world of possibilities, and that’s to use the power of retargeting. Retargeting allows you to track and then send different messages to people who have shown interest in your business by interacting with some of your content.
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