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How to Plan a Content Marketing Strategy
Content marketing plan needs to be better than ever for 2017
Why Content Marketing Matters for Businesses
Content marketing helps businesses get reliable and cost-effective sources of website traffic and new leads.
Here’s 5 Steps for Creating a Content Marketing Strategy
1) Define your goal.
• Know your goals before you begin planning, and you’ll have an easier time determining what’s best for your 2017 strategy
2) Conduct persona research.
By knowing your target audience, you can produce more relevant and valuable content that they’ll want to read and convert on.
3) Run a content audit.
If you’ve been in business for a while, review your content marketing efforts and the results from it in the last year. Figure out what you can do differently in the upcoming year and set new goals to reach.
4) Determine a content management system.
Have a system in place where you can manage your content. A few vital parts of content management include content creation, content publication, and content analytics.
5) Determine which types of content you want to create.
Here are some of the most popular content formats marketers are creating
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